Sunday, August 8, 2010

Dream On

In 1977 I met with the owner of Ceavco, the biggest video and film equipment rental house in Denver at that time, with a revolutionary idea - using video to create tapes of houses and land for sale. Sony had just come out with the Porta-Pak, and it seemed like a natural combination. The idea was met with a big yawn. Who would want to look at video tape when you could just go there and see for yourself?

Today many real estate sales listings include a short slide show (virtual tour), but most still don't use video. The great exception is Todd Gatza at Trinidad Land Realty. He makes a video for every property. I love the way he points on camera to distant mountain peaks and ranges. His videos are rough and ready, and they convey a real feel for the property.

I've always dreamed of owning a mountain property and Todd sends me an email once a week with a new listing and video. We can still dream.


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